How to sell Dallas Fort Worth homes for top dollar. Listings on all Dallas Fort Worth real estate.
Portland Homes seller tips Things You Absolutely Must Do to Ensure

Your Dallas Home Sells for Top Dollar!


* Lots of light. For maximum effect, turn every light on, even on a sunny day. Open all window shades. Clean your draperies and curtains. Make sure your windows are spotlessly clean. Let the sun in and keep those lights on. Leaving all your lights on for two hours costs only 23 cents, and makes your home look larger and more spacious.

* Emotional Appeal. Make sure your home looks, feels and smells its best. You're competing with 900-1200 other Dallas Fort Worth area homes for sale. Real Estate buyers buy on emotion… let your home be the cleanest, freshest and cheeriest, and you'll have a much faster sale… at a higher price.

*Constant exposure. Your Dallas home won't sell unless buyers know about it. To get top dollar, be sure to have your home repeatedly exposed to qualified, ready-to-buy buyers. Some real estate brokers charge you a discount commission, then don't advertise your home. This is a mistake. The $500 or $1,000 you save in commission is more than offset by a sale price of $4,000 or $10,000 less than what you would have received if your home had been properly marketed. Remember, buyers can't know about your home unless you have a marketing plan to ensure that your home is brought to the attention of Dallas Fort Worth home buyers.

* Nontraditional advertising. 83% of real estate buyers looking for a home in the $100,000 to $200,000 price range are first-time home buyers. Many first-time Dallas home buyers don't even know they can afford a home. They don't know that owning a home costs less than renting. They think that they need 20% for a down payment, plus closing costs! If your home is in the first-time homebuyer price range, a substantial portion of your real estate marketing dollars should be aimed directly at first-time homebuyers. This means advertising and marketing in areas other than the "Homes for Sale" classifieds or Sunday Real Estate Open Houses.
*. Education. First-time homebuyers are more likely to pay top dollar for your home. If your home is in the first-time home buyer price range, make sure that your marketing program shows first-time buyers the benefits of home ownership and how affordable your home is. Design a marketing plan to get first-time Dallas home buyers to see the inside of your home.

* Multiple signs. Many home buyers don't even see traditional "for sale" real estate signs, because they aren't actively thinking of buying. They often don't realize that they can afford a much nicer home. The strategy of an additional sign in the yard shatters the "advertising protection armor" that every consumer wears. Ten years of testing has proven that a second bright-yellow sign, hand-lettered, will result in more inquiries, more showings, a quicker sale, and a 3% to 5% higher price for your home.

* Aggressive Target Marketing. Lots of buyers will buy your home for less than it's worth. The secret in getting top dollar is to find a buyer who is perfectly "matched" to your home. Right now, there are at least ten buyers who would love to own your Dallas home, can afford it, and would pay a fair asking price… if only they knew about it! Some of these buyers may not even be thinking of buying yet, but if they knew about your home would love it! It takes a lot more than just a sign in the yard and an ad in the paper to market a home effectively. Aggressive real estate target marketing will find those buyers!

I am not a salesperson, I am a marketer of homes.

As a free service, I am happy to prepare a Marketing Plan for your home. This Marketing Plan comes to you free of charge, and without obligation. I'll show you the most cost-effective places to advertise. I'll show you how to slash your ad costs, while at the same time tripling your ad response. I'll actually prepare ads for you that cost very little to run, and obtain results far out of proportion to anything else you could try.

This Real Estate Marketing Plan is yours to use even if you sell your home yourself or list with another broker. It comes with "no strings attached" and absolutely no selling.

Why do I do this? Because I've found that helping people like you market their homes for no obligation brings me even more business. When I help you, you will tell your friends and associates about me. That brings more business to me than I could ever attain by "selling." It's all part of my personal philosophy of helping, rather than selling. I believe (and have experienced) that the more people I help, the more business that comes my way.

So, please, feel free to call me without any commitment or obligation. You can call me 24-hours a day at 972 588-8005.

Barbara Farner and Team BRO
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